The Founder's Story
Ama Vedoura began with two minds, one shared vision.
Pratiksha Maheshwari
An MBA graduate, carried a deep desire to build something meaningful a global brand that could stand for beauty without compromise. Her passion lay in creating a label that is refined, aspirational, and gentle to the environment. She believes
sustainability is not an alternative choice, but the future of responsible
luxury.
A Note from Pratiksha
“I wanted to build
a brand that feels beautiful without guilt one that proves elegance and responsibility can exist together. Ama Vedoura is my way of contributing to a gentler world.”
Dhruv Sharma
Dhruv Sharma, a B.Tech
graduate, brings a disciplined understanding of design, quality, and execution. With a keen eye for luxury, he focuses on delivering true value through thoughtful materials, durability, and timeless design. For him, luxury is
defined by how long something lasts not by how loud it appears.
Together, they saw
an opportunity to reshape how handbags are made, used, and valued.
Ama Vedoura was
born at the intersection of conscious living and quiet luxury — a brand
that honors Indian craftsmanship while embracing modern sensibilities. Every
piece reflects restraint, intention, and respect for nature.
A Note from Dhruv
“Luxury, to me, is
honesty in materials and purpose. Ama Vedoura is about creating pieces that
deliver real value thoughtfully made, timeless, and meant to be lived with.”
Ama Vedoura Today
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.